Use this if you have

• Blonde or highlighted hair turning brassy or yellow
• Platinum or ash blonde hair that needs toning
• Grey or white hair looking dull or yellow
• Color-treated hair that needs colour maintenance between salon visits
• Anyone who wants to keep their cool tones looking fresh 

ABOUT THIS SHAMPOO

The Alcôve Violet Shampoo is a professional-grade purple toning shampoo originally developed for salon use and now available directly to consumers. Its violet pigments work by cancelling out unwanted yellow and brassy tones using colour theory — purple and yellow sit opposite each other on the colour wheel, so the purple neutralizes the yellow instantly, restoring your hair's cool, bright tone with every wash.

Its sulfate-free formula gently cleanses while nourishing and hydrating colour-treated hair — so you're toning and caring for your hair at the same time. Use once or twice a week for toning maintenance, or more frequently for stronger brass-busting results. Leave on for 3–5 minutes for best effect.

For a complete blonde care routine, pair with the Alcôve Violet Conditioner.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS

• Mix and match our shampoo and conditioner to suit your needs:
  • Use Daily Conditioner if you wash your hair more than 3 times per week.
  • Opt for Hydrating Conditioner if you have split ends.
  • Try Volumizing Conditioner for flat hair.
• Protect your color beyond the shower by using a heat protector, such as our Thermal Protection Spray, to further safeguard your highlights.

In FULL TRANSPARENCY...

WATER (EAU), SODIUM C14-16 OLEFIN SULFONATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL 2-SULFOLAURATE, GLYCERIN, STYRENE/VP COPOLYMER, PHENOXYETHANOL, PARFUM (FRAGRANCE), DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C10-16 OLEFIN, SILICONE QUATERNIUM-16, EXT. VIOLET 2 (CI 60730), SODIUM BENZOATE, UNDECETH-11, CITRIC ACID, SODIUM DODOXYNOL-40 SULFATE, BENZOIC ACID, BENZYL SALICYLATE, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BLUE 1 (CI 42090), SORBIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM (POMEGRANATE) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, MANGIFERA INDICA (MANGO) FRUIT EXTRACT